Our Colour Scheme

Hello!

We asked 20 people in our target audience which colour combination they preferred:

30% of our audience said they prefer idea 1

10% of our audience said they prefer idea 2

15% of our audience said they prefer idea 3

45% of our audience said they prefer idea 4

This is idea 4 which is the colour scheme we will be using because of our target audience research.

Our main ideas are to play with the colours in the editing stage. We will be using a yellow glitter effect on the image taken, as this is a magical and flawless look, which fits in with our music videos. Ellie Goulding often uses this effect as well, which will follow the codes and conventions. We are thinking about using purple to put a slight purple filter over the image taken, as this is a warm colour, which females prefer and it is also an imaginative colour, which fits in with the imaginative theme of our music video. Thus far we are unsure of how to use the blue. We will either fit in in to the photo by using naturally blue things such as lakes, sky etc. as these natural elements fit in to the music videos. Another idea is to use the blue in the righting because we had the idea of using this for the isolation effect.

See you soon