Digipak Audience Research

Hello!

After doing some more research on Digipaks we chose some common features seen on Digipaks by both pop artists and other genres and asked our target audience what they wanted to see. 

Here are the results we got:

We put Record Company, Contributors  Barcode and Disc Area as must haves as they are either essential to include or a legal requirement. 

100% of the people we asked said that they would want to see:

Artist Pictures

Websites/Social Media

Track List

Artist Name

Album Name

Lyrics

70% said they wanted to see:

Reviews

These 7 factors are what we will be including on our Digipak.

Our next step is to draw up the template.

See you soon!

Our Colour Scheme

Hello!

We asked 20 people in our target audience which colour combination they preferred:

30% of our audience said they prefer idea 1

10% of our audience said they prefer idea 2

15% of our audience said they prefer idea 3

45% of our audience said they prefer idea 4

This is idea 4 which is the colour scheme we will be using because of our target audience research.

Our main ideas are to play with the colours in the editing stage. We will be using a yellow glitter effect on the image taken, as this is a magical and flawless look, which fits in with our music videos. Ellie Goulding often uses this effect as well, which will follow the codes and conventions. We are thinking about using purple to put a slight purple filter over the image taken, as this is a warm colour, which females prefer and it is also an imaginative colour, which fits in with the imaginative theme of our music video. Thus far we are unsure of how to use the blue. We will either fit in in to the photo by using naturally blue things such as lakes, sky etc. as these natural elements fit in to the music videos. Another idea is to use the blue in the righting because we had the idea of using this for the isolation effect.

See you soon

Colour Theme Ideas

Hello!

Here are our possible colour choices and the reasons why:

We like the first idea with the purple shade. However we will now be finding out what our target audience think!

See you soon

Colour Research

Hello!

Today we focused on colour and what connotations they have. This is so that we can start thinking about and deciding our colour theme for our ancillary tasks. 

Here is my research:

Next we will be discussing possible colour themes for us, taking in to consideration our research, and then going out to find out our target audience's options.

Album Cover

Hello!

We have discovered that the artist we are studying does not have any digipaks. Therefore we have analysed the front and back of her album covers and will be analysing another artist's digipak.

Here is what we found from our album cover analysis:

See you soon

Our Ancillary Task

Hello!

Here is some information on our Ancillary Task:

We will start by looking at our artist's digipaks to see how Goulding manages her layout, colours, fonts etc. This will give us some ideas for our own digipak.

See you soon

Location Plan

Hello!

We have now planned our location plan. This includes pictures and diagrams of where things should be placed and nearby facilities such as toilets and parking. This would be given to all of the crew in our production to ensure they know the area. It will also ensure that the camera men, actors, directors etc knows everyones places on the day.

 


















We will now be moving on to look at our Ancillary Task

See you soon

Costume List

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Here we have planned what costumes we want to wear and why. This includes colour connections, style choices etc.

 



















Next we are going to be looking at the location plan for shooting our music video!

See you soon

Prop List

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Here we have created a table including what props we need and where we can purchase these form. This ensures that we will be organised and be able to easily find our props when we need to.

See you soon!

Music Video Shot List

Hello!

Our main task of the shot list is finally complete. We will use this when filming to remember each shot and log each shot for our editor:

We are now looking at planning papers such as the prop list, costume list, location plan and call list.

See you soon!

Story Board

Hello!

We have created a story board for the first half of our music video. We decided to use one box for a section of the video instead of just one shot as we are expecting to have over 70 different shots.

We are now looking at our prop and costume list so that we will be organised and know what we need to shoot our video.

See you soon!

Lyric Analysis

Hello!

We decided to take our lyrics and make notes on the images we see in our head for our music video. This will help us when precise planning of the story and shots:

Using this we will plan the first verse and chorus of our music video.

See you soon!

Music Video Mindmap

Hello!

We have completed a mind-map of our music video ideas with some visual representations to make our ideas clearer:  

The next part of our journey is getting down to the precise planning. Our next main focus is a story board and lyric analysis ready for the task of the shot list.

See you soon

Pitch Results

Hello!

As a follow up from my pitch post I now have our results and conclusions for you:

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Music Video Pitch

Hello!

We were set the task of pitching our music video ideas to our class mates in order to obtain some feedback. My group decided to do this in a PowerPoint Presentation which you can see below:

Tomorrow we will look at the results of our pitch and draw up some conclusions

See you soon!

Music Video Mood Board

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I hope this gives you a better feel of our ideas!

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Initial Music Video Ideas

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We have been discussing song ideas for our music videos and have decided upon our song choice and main idea!!

Following this post will be a moodboard on our ideas to give you a better feel on what we are aiming for.

See you soon

Psychographics, Demographics and Tribe Research

Hello!

Here is some research we did in to demographics, psychographics and audience tribes!

 

See you soon!