Wednesday, 17 September 2014

Pop Music Documentary Evaluation

Hello!

We hope you enjoyed our documentary, here is our evaluation:



One of our main strengths when completing the documentary is the information we gathered. In the early stages of our planning we ‘mindmapped’ topics that we wanted to put in to our documentary, for example the history of pop music. We then each took one or more topics and went off individually to research and gather information on this topic. We believe that this was done to a high standard and each of us put in the effort to collect the research that we needed. We believe that we were then able to put this in to our documentary and produce a very informative piece of work, which not only helped us learn about the genre of pop but would also help others watching to learn about it. One of the main things we learnt when researching for our documentary was the history of pop. We used 4 big changes for pop music that we believe has helped shape it today. The first was improved microphones in the 1940s, which allowed artists improved sound quality both in performance, and in music videos. The second was in the 1950s, where rock and roll saw the push of actually creating the pop genre for the female voices, which were popular however not husky enough to fit in to the rock and roll genre. 1952 saw the introduction of pop charts, which gave the audience some more involvement with their favourite artist’s music and was a quick and easy way to find newly released songs. The last was 1981 which saw the first music channel aired on TV; this was MTV which opened with ‘Video Killed The Radio Star – The Buggles. Another one of the main things we learnt about by doing this documentary was the codes and conventions. By watching different music videos we identified the repeating factors and then paired them to a music video. The first music video we used was ‘Beyoncè – Single Ladies’ which shows the tight, revealing outfits that are regularly worn in female pop music videos. The second music video we used was ‘Rihanna – Rude Boy’ which shows the bright, colourful feel and look that female pop music videos usually have. The final music video we used was ‘Kesha – Tik Tok’ which showed the content of the songs, which are usually teenage issues such as drinking, sex and parties.

Another one of our main strengths was the editing added to the filmed clips. We believe that we were able to really show off our media skills through making this documentary. We were able to plan out the editing whilst planning the content because we knew what we would be able to achieve through editing. The subheadings, transitions, voice-overs and greenscreening were all part of our original plan and we believe that this helps to pull the documentary together and ‘show us off’ as media students. We also were able to get rid of a few problems in the editing stage, which helped to perfect the documentary. One of the mistakes was that when speaking to the audience, we mentioned that Video Killed The Radio Star was by Radiohead, however when we came to download the music video we realised that it was actually by The Buggles. To correct this we faded the sound out so that you could not hear this incorrect name and saw the correct name in the subheading that we added to the right hand side of the screen throughout the playing of the music video. Another problem that we were able to erase was the amount of time we left for the music videos to show. Our original idea was to have the videos played on the green screen throughout the whole of the talking and therefore when filming, the host paused for gaps to show the music videos. When it came to editing the documentary however, we realised that these gaps actually were not long enough to show the music video. To fix this we used a ‘cutaway’ tool which allows one clip to cutaway from another clip, this resulted in the music videos being played silently no the greenscreen whilst the host was speaking and then the music video is played with music in a separate clip straight after, which we believe actually looks better and more professional.

One weakness of our documentary is the sound. We filmed both inside and outside which meant that background noise and other factors managed to distort the sound in some of the clips. For example we held 3 quick interviews in front of a brick wall, however this brick wall was actually the wall leading to doors of a building, which had a shelter over. This meant that the sound of the voices echo and sound distorted and different to the other clips where we were stood outside in the open or inside. Although this does not affect the documentary and its contents a great deal, it is still something that should be worked on for the next piece of work we do.
To improve this we are going to ensure that we work on our sound editing. We feel like the editing stage is the best stage to correct any sound faults, as it is much easier and quicker to be able to manage it this way instead of having to bring in equipment such as multi-setting microphones. We are going to do this through research such as watching tutorials on YouTube, reading essays, following instructions and exploring the sound effects of the editing software that we use.

Another weakness of our documentary is the topic of the audience. We focused mainly on the history and codes for the genre pop and although we did a few interviews with the public ages 14-18, we still do not feel that we know our audience enough. We had previously written an ‘audience profile’ and now feel like this should have been added in to our documentary to give ourselves and the people who watch the documentary an idea of who it is that watches and listens to pop music and therefore who the music is aimed at.
We actually decided to take action on this straight away and after our documentary was finished we arranged and filmed a focus group. The focus group was made up of 3 teenage females, as age and gender were the only things we knew about our audience. In the interview we showed them 3 clips, 2 current artists whose music videos are quite different and an older pop music video. We then asked them questions such as what they think about the videos, what they prefer, what they think are the important aspects and more. We also crated an online survey about pop music to find out more about our audience. In the survey we asked things such as their hobbies, what they do as a living, their favourite books and films and also asked them about current female pop artists. Our next steps are to evaluate the focus group and draw together what we found out and also to assess the results of the online survey.

Overall we believe that the content and planning of our documentary helped it to be informative, effective and show our potential as media students. To improve we will be taking action by learning more about sound editing and analysing information gathered about our audience!


See you soon!

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